Logistics Website Platform and CMS Statistics 2026: Webflow, WordPress and HubSpot Share

Of 93 logistics and supply chain software vendors we checked on 28 October 2026, 30 run their homepage on WordPress and 22 on Webflow. Only four run on HubSpot CMS, yet HubSpot's scripts load on 48 of the 89 homepages we could read. Across the whole web, W3Techs puts WordPress on 58.3% of sites with a known CMS and Webflow on 1.2%.

This page sets our check against W3Techs share by site rank, HTTP Archive field speed by platform and one vendor survey on who runs the website, then closes with the five pages to test first. Every figure carries its source and date. We build marketing sites in Webflow, so the bias is stated; the counts are what each site's own code shows.

What 93 logistics vendors run their websites on

No one publishes a census of logistics website platforms. W3Techs reports share by traffic rank, not by industry, so we built a sample.

Method. We listed 95 vendors that sell software or digital freight services to shippers, carriers and warehouses, across eight segments. It is a judgement sample, not a random one, and it leans towards US and European companies. On 28 October 2026 we fetched each homepage and its /blog path with an ordinary browser request and read the HTML and response headers for platform fingerprints: Webflow's page attributes, WordPress's wp-content paths, generator tags, framework build files and the asset hosts of headless CMSs. Two were dropped because they redirect to a sibling already in the list: Sixfold to Transporeon and ShipEngine to ShipStation. Roambee, MercuryGate and Circuit now redirect to new brands, Decklar, Infios and Spoke, and were counted under those sites. Four homepages, DAT, AfterShip, parcelLab and Magaya, returned a 403 or 502 and were not retried through a proxy.

The enterprise row covers Sitecore (Blue Yonder, C.H. Robinson), Umbraco (Teletrac Navman, with Infios and CargoWise inferred from their media paths), Optimizely, Drupal, Pimcore and one site we read as Ibexa from its image paths. Behind the 13 framework sites, Contentful serves three, Sanity two, and Prismic and Storyblok one each. Six showed no content source in their HTML.

The homepage is not the whole site. GoComet, Geotab and Locus serve a non-WordPress homepage and a WordPress blog, and Loadsmart serves a Next.js homepage with a blog on HubSpot CMS. Counted that way, 33 of the 93 vendors use WordPress somewhere.

Visibility runs Webflow, the big suites run enterprise CMSs

The split by segment is sharper than the total.

Visibility and tracking. Six of 11 run Webflow. Most are venture-funded companies founded in the last decade with small marketing teams, which is the profile Webflow sells to.

TMS and supply chain suites. The oldest and largest vendors sit on enterprise platforms. Manhattan Associates serves 14 language alternates from Optimizely, and Blue Yonder runs Sitecore's cloud product behind a Next.js front end. The mid-market TMS vendors, McLeod Software, Turvo, 3Gtms, Revenova and Tai Software, all run WordPress.

Warehouse and fulfilment. WordPress holds seven of 13, and two of the four HubSpot CMS sites, Extensiv and Infoplus, sit here too.

Digital brokers and forwarders. This is the most code-built group. Flexport runs Astro with Sanity, sennder Nuxt with Storyblok and Uber Freight Next.js with Contentful.

How logistics compares with other sectors

We have run the same check on five other samples this month. Logistics sits between the code-heavy top of SaaS and the WordPress-heavy older sectors.

Our Cloud 100 platform check explains the method in full. With samples near 100, read the counts as direction, not precise share.

Web-wide share against the logistics count

W3Techs reports each CMS's share of the sites where it can identify one, by traffic rank. It counts a CMS found on any page, while we read homepages, so the comparison is rough.

Webflow runs 24% of our sample, about ten times its share of the top 10,000. WordPress runs 32%, well below its share at any rank. Our Webflow vs WordPress comparison covers what each costs to run.

HubSpot runs the CRM, rarely the website

HubSpot tracking or form scripts appear in the homepage HTML of 48 of the 89 readable vendors: 18 on WordPress, 13 on Webflow, four on HubSpot CMS and the rest spread across headless, custom and other builds. Marketo's scripts appear on eight, including Manhattan Associates, E2open and Motive. Both are floors, because scripts loaded through a tag manager do not show in the HTML.

A consent manager showed in the HTML of 41 readable homepages, OneTrust on nine, Cookiebot on seven and Osano on six. Our Logistics Demo Request and Lead Form Statistics 2026 post covers what those forms ask.

Language versions. Freight crosses borders, and 29 of the 89 readable homepages declare two or more hreflang alternates. C.H. Robinson lists 17, Netradyne 16, Manhattan Associates 14, and Sendcloud and sennder 13 each. Google's guidance says each language version must list itself and every other version, and that sitemaps or HTTP headers work as well as HTML, so sites that declare alternates elsewhere are missing from our count. Webflow's pricing page, read on 28 October 2026, caps its Localize add-on at three extra locales on Essential and ten on Advanced, with custom limits on Enterprise.

Field speed by platform in the top million

The HTTP Archive pairs Chrome's real-user data with technology detection. An origin passes when at least 75% of real visits are good on loading, responsiveness and layout stability.

These are base rates, not causes. The Next.js and Nuxt figures include logged-in applications, and a slow site on a fast platform is common. On a logistics site, tracking widgets, chat and map embeds usually decide the result. Our website speed statistics post covers what moves these numbers.

Who edits the site matters more than the logo on it

Webflow's 2026 State of the Website survey, run by Vanson Bourne in June and July 2025, asked 1,000 director-level marketing and technical leaders in the US, Canada and the UK. Logistics is not one of its listed industries, so treat it as a cross-industry proxy, and as a vendor survey.

It found 93% of marketing leaders at least somewhat reliant on developers, agencies or outside expertise to change the website, and 96% of technical leaders pulled into work non-technical staff should handle, rising to 100% for teams on headless CMSs. Only 34% were completely satisfied with their website, and 92% said update requests are growing in size and complexity.

What this means for a logistics website build

Most logistics vendors run a packaged CMS that marketing can edit, and the split follows company age and size more than function. Before you choose or move platforms, test these five pages on the candidate, in this order.

1. The quote or demo form. It is the page that earns the money. Check that it posts to your CRM, given HubSpot sits on more than half the sample.

2. Lane, location or tracking pages. Container tracking, port and lane pages are CMS collections that can run to thousands of items. Our post on Webflow CMS limits lists the caps.

3. The carrier or driver page. Brokers and marketplaces speak to two audiences. Build the second audience's page early so the navigation holds both.

4. One localised page. With 29 of 89 homepages declaring language alternates, build one page in a second language and check the hreflang output.

5. A post marketing writes weekly. Time how long an editor takes to publish without a developer.

We build marketing sites in Webflow and applications in Next.js. As white-label partner to Web Tonic we built more than 20 Webflow sites in twelve months at two to three weeks each, and the largest CMS held over 1,200 items. We quote each build per project. Our marketing websites service page explains how we scope a logistics site.