Some projects end when the site goes live. This one was just getting started. USLege came to us for a website redesign. A year later, we're building landing pages alongside Hearst to push them into new markets.
USLege is an AI-powered legislative tracking platform built for government affairs and policy professionals. When they reached out, the problem was simple: their product had evolved fast, and their marketing website hadn’t kept pace.
The ask was a redesign of a static site. We shipped it in under a month.
A 4-page website can’t carry a product going national. USLege started as a Texas product with plans to expand into all 50 states. That meant more content, more pages, more conversion points — and eventually, breaking into markets where nobody knew their name.
New York was the biggest one. And for that, USLege partnered with Hearst.
- Scaled the site from 4 pages to a 500+ page content engine
- Ran ongoing CRO — refining strategy, optimizing pages, and shipping new ones month after month
- Partnered with Hearst to build and iterate a New York landing page across LinkedIn, Google Ads, and X
We grew with the scope. The site went from 4 pages to a 500+ page content engine, with ongoing CRO work — refining conversion strategy, optimizing pages, and building out new ones month after month.
When the Hearst partnership kicked off, we joined the push into New York. Together we built a landing page to convert traffic from paid campaigns across LinkedIn, Google Ads, and X — then iterated it until the numbers made sense.
USLege went from a Texas product to a platform covering all 50 states, and the website grew right alongside it. From 4 pages to 500+, built to follow the product wherever it expanded next.
What started as one redesign is now a year-long partnership, with Hearst joining the push into new markets.
Nobody plans for a one-month project to turn into this. It happens when the work after launch is as good as the launch itself.
If your website hasn’t kept pace with your product, that’s exactly what we fix.
