A Québec water filtration brand with a premium product and a financing offer. We built the bilingual Webflow site with Web Tonic.
Flöa sells home water filtration in Québec: whole-house systems and under-the-sink systems, with financing and a lifetime warranty. The brand is built on one line: healthy water should be the norm, not a luxury.
This was a Web Tonic project. Web Tonic brought the client; we built the site as their Webflow development partner.
Most people don't know what's in their water, so they don't know they need a filter. The site had to make the problem real, show a product that looks good in a modern home, and make the price feel manageable through financing, without reading like a sales pitch.
- Product pages for the whole-house and under-sink systems
- A water quality map, a comparison page and a financing versus renting page that answer the objections before the call
- A free water test and a booking flow as the two entry points
- English and French versions of every page
We built the site in Webflow, keeping the clean product look the brand is going for, with the blog and resources in the CMS so the team can keep publishing.
The site is live at drinkfloa.com in English and French.
A consumer brand with a premium look and a considered purchase needs the build to be as careful as the design. That is the job we do for agencies.
