WordPress runs about 42.6% of all websites and Webflow about 1.2% of sites with a known CMS, so the question is never which platform is bigger. It is which one a B2B marketing team can run for two years after launch without a developer in the loop. That is the question this comparison answers, with the numbers behind each claim.
We build marketing sites in Webflow and applications in Next.js, and we have migrated clients off WordPress. The bias is stated; the figures are not ours.
Market share: WordPress is the default, Webflow is the niche
W3Techs puts WordPress at about 42.6% of all websites in 2026 and 59.8% of the sites that run a known CMS, down from a peak near 43.6% in mid-2025. Webflow's W3Techs page, dated 29 April 2026, shows 1.2% of sites with a known CMS and 1.6% among the top million sites.
| Measure | WordPress | Webflow |
|---|---|---|
| Share of all websites | About 42.6% | About 0.8% to 1.2% depending on the cut |
| Share of sites with a known CMS | 59.8% | 1.2% |
| Share of the top one million sites | Not reported in the same cut | 1.6% |
Source: W3Techs, as published and as reported by Barn2 and Colorlib, 2026
Share tells you about the talent pool and the plugin market. It does not tell you how either platform behaves on a 40-page B2B site with a CMS and a marketing team. The next three sections do.
Speed: Webflow passes Core Web Vitals more often
Core Web Vitals are Google's field measurements of loading, interactivity and visual stability, and the pass rate by platform is published from Chrome user data in the HTTP Archive's technology report.
| Platform | Pass rate |
|---|---|
| Wix | 80.7% |
| Squarespace | 70.2% |
| Webflow | 68.9% |
| Web-wide average | About 49.2% |
| WordPress | 49.3% |
Source: HTTP Archive Core Web Vitals Technology Report, May 2026, as reported by Web Tonic
The gap is about 20 points, and it is not because Webflow sites are better designed. It is because a Webflow site ships from one hosting stack with one asset pipeline, while a WordPress site's speed depends on the host, the theme, the page builder and every plugin that adds a script. A WordPress site can be made as fast as a Webflow site; it takes a developer to keep it there. The aggregate shows what happens when that developer is not around.
Security: 11,334 reasons to keep a WordPress maintainer
Patchstack's analysis of 2025 counted 11,334 new vulnerabilities in the WordPress ecosystem, a 42% increase on 2024. Of those, 91% were in plugins and 9% in themes, with six in WordPress core, all low priority. About 36% were serious enough to need a protection rule, and Patchstack puts the median time from public disclosure to mass exploitation at five hours.
| Measure | Figure |
|---|---|
| New vulnerabilities disclosed | 11,334 |
| Change on 2024 | +42% |
| In plugins | 91% |
| In themes | 9% |
| In WordPress core | 6, low priority |
| Serious enough to need a protection rule | 36% |
| Median time from disclosure to mass exploitation | 5 hours |
Source: Patchstack, 2025 analysis, as reported by Search Engine Journal and others
Patchstack's own site adds two numbers that matter for a marketing team: a third of ecosystem vulnerabilities receive no patch at all, and more than 60% of attacks exploit vulnerabilities for which a patch exists but was not applied. The platform is not the problem. The maintenance is.
Webflow has no plugin layer in the same sense. The site runs on Webflow's hosting, updates arrive from Webflow, and the attack surface is the account, the custom code embeds and the integrations a team adds. That is a smaller job, not no job.
Cost: one price list versus a stack of invoices
Webflow's prices are public and few. A site needs a Site plan to go live on a custom domain: $15 a month billed yearly for a site without a CMS, $25 with one, with higher tiers for traffic and bandwidth. The team building it needs a Workspace: free for a single person, $16 a month billed yearly for a Freelancer Workspace, $35 for an Agency Workspace. Add-ons for localisation, analytics and testing are priced separately.
WordPress is free software with costs everywhere around it: managed hosting, a premium theme or page builder, the plugins that supply forms, SEO, caching, security and backups, and the hours to keep them updated. None of those are expensive on their own. Together, and over two years, they are the number most comparisons leave out.
| Cost line | Webflow | WordPress |
|---|---|---|
| Hosting and platform | Site plan, $15 or $25 a month billed yearly | Host's plan, priced by host |
| Builder or theme | Included | Theme or page builder, often licensed yearly |
| Forms, SEO, caching, security, backups | Built in or native settings | One plugin each, some paid |
| Updates and patching | Webflow's job | The site owner's job, or a retainer |
| Team seats | Workspace, $16 or $35 a month billed yearly; client seats free per site | Unlimited users, free |
| Localisation | Add-on from $9 a month per locale | Plugin, licensed |
Source: Webflow pricing page, October 2026; WordPress costs vary by host and plugin
The honest summary: Webflow is rarely the cheaper line item, and usually the cheaper total, because the maintenance line on WordPress is real and recurring.
Editing: the marketing team's two years after launch
This is where most B2B teams should decide. On Webflow, a marketing editor works on the live site structure with a visual editor, publishes with one click, and cannot break the layout the design system set. Client seats are free per site: one on a Freelancer Workspace, three on an Agency Workspace. Webflow's own customer stories quote a 67% decrease in dev ticketing after a move; it is a vendor claim, but it matches what we see on client sites.
On WordPress, editing depends on the builder. Gutenberg, Elementor and the others each give the editor a different amount of rope, and the page kit a developer set up can be undone by the first editor who finds the layout controls. The flexibility that makes WordPress fit any project is the same flexibility a marketing team has to be protected from.
Ownership: what you can take with you
WordPress wins this one outright and it should be said plainly. The software, the theme, the database and the files can be moved to any host; nothing is tied to a vendor.
Webflow is hosted software. Any paid Workspace plan can export the site's HTML, CSS and JavaScript, but CMS-driven pages, forms and interactions that depend on Webflow's hosting do not export as working features. Content can be exported as CSV and through the API. A team that leaves Webflow rebuilds; a team that leaves a WordPress host migrates. For a marketing site that is rebuilt every three to five years anyway, this matters less than it sounds, but it is a real difference and it belongs in the decision.
When WordPress is the right answer
There are three cases where we would say WordPress to a B2B client without hesitation.
- The site is not really a marketing site. A membership platform, a large WooCommerce store, a multisite network or a publication with a complex editorial workflow needs the plugin ecosystem.
- There is an in-house WordPress team. A team that already maintains WordPress well will keep doing so, and the switching cost is the whole point.
- Self-hosting is a requirement. Some compliance regimes and procurement rules require the site to live on infrastructure the company controls.
The decision in four questions
- Who edits the site after launch, and how often? A marketing team shipping pages weekly favours Webflow. A developer-owned site with rare changes can be either.
- How much content, and what shape? Up to a few thousand CMS items with a clean model, Webflow. Tens of thousands of items, complex relationships or a publishing workflow with roles, WordPress.
- Which integrations, and do they need plugins? CRM, analytics and forms connect to both. Anything that only exists as a WordPress plugin decides the question.
- Who maintains it? If the answer is "nobody in particular", Webflow removes the job the 11,334 vulnerabilities describe. If the answer is a named team with a retainer, WordPress is safe in their hands.
Three of four answers pointing one way is the decision. Our Webflow development page describes how we build for the marketing-team case; the migration guides on this site cover the move from WordPress when that is the answer.
