Of 102 HR tech vendors we checked on 29 October 2026, 26 run their homepage on WordPress, 19 on Webflow and 22 on a headless CMS behind a JavaScript front end. Only five run on HubSpot CMS. Across the whole web, W3Techs puts WordPress on 58.3% of sites with a known CMS and Webflow on 1.2%.
This page sets our check against W3Techs share by site rank, HTTP Archive field speed by platform and one vendor survey on who edits the website, then closes with the five pages to test first on an HR tech site. Every figure carries its source and date. We build marketing sites in Webflow, so the bias is stated; the counts are what each site's own code shows.
What 102 HR tech vendors run their websites on
Nobody publishes a census of HR tech website platforms. W3Techs reports share by traffic rank, not by industry, so we built a sample.
Method. We listed 105 vendors that sell HR, payroll, recruiting, learning and workforce software, across nine segments. It is a judgement sample, not a random one, and it leans towards US and European companies. On 29 October 2026 we fetched each homepage and its /blog path with an ordinary browser request and read the HTML and response headers for platform fingerprints: Webflow's page attributes, WordPress's wp-content paths, generator tags, framework build files and the asset hosts of headless CMSs. Three were dropped: Zenefits redirects to TriNet, which is already in the list, WorkRamp redirects to a product page on another brand's site, and Omnipresent's domain did not resolve. Velocity Global now redirects to Pebl and Absorb LMS to Absorb AI, and both were counted under the new sites. Ten homepages returned a 403, a 429 or a challenge page and were not retried through a proxy.
| Platform | Homepages | Examples |
|---|---|---|
| WordPress | 26 | HiBob, Paycor, iCIMS, SmartRecruiters, Docebo, Achievers |
| Headless CMS with a JavaScript or server front end | 22 | Rippling, Remote, Lever, Checkr, Workhuman, Cornerstone |
| Webflow | 19 | Greenhouse, Lattice, Oyster, Leapsome, Paradox, Pave |
| JavaScript framework, CMS not identified | 11 | Deel, Workable, Ashby, Teamtailor, Homebase, When I Work |
| HubSpot CMS | 5 | 15Five, Recruitee, Breathe, Quantum Workplace, Quinyx |
| Enterprise CMS | 4 | Workday, BambooHR, Paychex, Criteria |
| Custom build or static site | 3 | Paycom, Culture Amp, Perceptyx |
| Framer or Statamic | 2 | HealthJoy, Betterworks |
| Blocked a plain request | 10 | Gusto, ADP, UKG, Dayforce, Paylocity, Personio |
Source: Octo Agency check of 102 HR tech vendor homepages, 29 October 2026
Behind the 22 headless sites, Contentful serves nine, Sanity four, Storyblok three and Contentstack two, with DatoCMS, Strapi and Prismic on one each. GoodHire runs WordPress as a headless source behind a Gatsby front end. The enterprise row is two Adobe Experience Manager sites and two Drupal sites. Workday runs the classic AEM build, while BambooHR's page metadata points to Adobe's newer Edge Delivery Services.
The homepage is not the whole site. Factorial, Recruiterflow, HackerRank and 7shifts serve their homepage from one platform and their /blog from WordPress. Counted that way, with GoodHire's headless source, 31 of the 102 vendors use WordPress somewhere.
Benefits tools run Webflow, payroll runs code or blocks you
The split by segment is sharper than the total.
| Segment (vendors) | WordPress | Webflow | Headless CMS | Framework, CMS not found | Enterprise CMS | Other packaged CMS | Custom or blocked |
|---|---|---|---|---|---|---|---|
| Core HR, HCM and payroll (20) | 3 | 0 | 4 | 1 | 3 | 1 | 8 |
| Global payroll and EOR (9) | 1 | 1 | 5 | 1 | 0 | 0 | 1 |
| Recruiting and ATS (16) | 4 | 5 | 1 | 5 | 0 | 1 | 0 |
| Sourcing, talent intelligence and assessment (13) | 6 | 1 | 4 | 1 | 1 | 0 | 0 |
| Performance, engagement and recognition (14) | 3 | 5 | 1 | 0 | 0 | 3 | 2 |
| Learning (7) | 4 | 1 | 2 | 0 | 0 | 0 | 0 |
| Benefits and compensation (8) | 1 | 5 | 0 | 0 | 0 | 1 | 1 |
| Workforce management and scheduling (8) | 3 | 0 | 1 | 3 | 0 | 1 | 0 |
| Screening, analytics and org planning (7) | 1 | 1 | 4 | 0 | 0 | 0 | 1 |
| All (102) | 26 | 19 | 22 | 11 | 4 | 7 | 13 |
Source: Octo Agency check, 29 October 2026. Other packaged CMS covers HubSpot CMS, Framer and Statamic
Core HR and payroll. Not one of the 20 runs Webflow. The older suites sit on enterprise platforms, Workday on AEM and Paychex on Drupal, and seven of the biggest brands answered our plain request with a bot wall. That is a finding in itself: these sites are run by security and platform teams, not by a marketer with a page builder.
Global payroll and EOR. Five of nine run a headless CMS. Remote uses Contentstack, G-P uses Contentful behind Astro, and Safeguard Global uses Strapi. These vendors publish country guides in many languages, which is the work headless setups are sold for.
Recruiting. The ATS market splits in two. Greenhouse, Pinpoint, Breezy HR, Manatal and Recruiterflow run Webflow, while Ashby, Workable, Teamtailor, JazzHR and Dover run JavaScript frameworks and Lever runs Sanity behind Next.js. The older enterprise ATS brands, iCIMS, Jobvite, SmartRecruiters and Bullhorn, all run WordPress.
Benefits and compensation. Pave, Forma, Benepass, Nayya and Payscale run Webflow. These are mostly younger companies with small marketing teams, which is the profile Webflow sells to.
How HR tech compares with other sectors
We have run the same check on six other samples this month. HR tech sits close to SaaS on code-built sites but keeps a larger WordPress block.
| Sample | Homepages | WordPress | Webflow | Framework or headless | HubSpot CMS |
|---|---|---|---|---|---|
| HR tech vendors | 102 | 26 | 19 | 33 | 5 |
| Logistics vendors | 93 | 30 | 22 | 13 | 4 |
| Fintech vendors | 93 | 14 | 19 | 47 | 3 |
| Forbes Cloud 100 | 100 | 13 | 16 | 53 | 1 |
| Healthcare B2B vendors | 97 | 42 | 22 | 15 | 5 |
| Legal tech vendors | 80 | 20 | 21 | 17 | 3 |
| Manufacturers | 122 | 25 | 1 | 21 | 5 |
Source: Octo Agency homepage checks, 20 to 29 October 2026
Our Cloud 100 platform check explains the method in full, and the Logistics Website Platform and CMS Statistics 2026 post covers the logistics row. With samples near 100, read the counts as direction, not precise share.
Web-wide share against the HR tech count
W3Techs reports each CMS's share of the sites where it can identify one, by traffic rank. It counts a CMS found on any page, while we read homepages, so the comparison is rough.
| Platform | All sites with a known CMS | Top 1,000,000 | Top 10,000 | Top 1,000 | HR tech homepages, of 102 |
|---|---|---|---|---|---|
| WordPress | 58.3% | 48.1% | 50.6% | 49.1% | 26 |
| Webflow | 1.2% | 1.5% | 2.3% | 2.7% | 19 |
| HubSpot CMS | 0.2% | 1.1% | 1.1% | 1.3% | 5 |
| Framer | 0.3% | 0.3% | 0.4% | 0% | 1 |
Sources: W3Techs content management overview and ranking breakdowns, 29 October 2026; Octo Agency check, 29 October 2026
Webflow runs 19% of our sample, about eight times its share of the top 10,000. WordPress runs 25%, half its share at any rank. Our Webflow vs WordPress comparison covers what each costs to run.
HubSpot runs the CRM, rarely the website
HubSpot tracking or form scripts appear in the homepage HTML of 28 of the 92 readable vendors: nine on Webflow, eight on WordPress, three on HubSpot CMS and the rest spread across headless, custom and other builds. Marketo's scripts appear on 15, including Workday, Paychex, Greenhouse and iCIMS, and Pardot's on three. Both counts are floors, because scripts loaded through a tag manager do not show in the HTML. HR tech uses HubSpot less than the logistics sample did, where its scripts showed on 48 of 89 homepages.
A consent manager showed in the HTML of 56 readable homepages: OneTrust on 18, Osano on 11, and Cookiebot and CookieYes on ten each.
Language versions. Payroll, EOR and recruiting are sold country by country, and 26 of the 92 readable homepages declare two or more hreflang alternates. Workday lists 25, Degreed 24, Teamtailor 22 and G-P 20. Eleven of the 26 run WordPress and six a headless CMS; the Webflow sites top out at four, on Greenhouse and Manatal. Google's guidance says each language version must list itself and every other version, and that sitemaps or HTTP headers work as well as HTML, so sites that declare alternates elsewhere are missing from our count. Webflow's pricing page, read on 29 October 2026, caps its Localize add-on at three extra locales on Essential and ten on Advanced, with a custom number on Enterprise.
Field speed by platform in the top million
The HTTP Archive pairs Chrome's real-user data with technology detection. An origin passes when at least 75% of real visits are good on loading, responsiveness and layout stability.
| Platform | Origins measured | Pass rate |
|---|---|---|
| Drupal | 11,658 | 58.6% |
| Astro | 3,087 | 54.5% |
| WordPress | 110,537 | 50.1% |
| Webflow | 2,635 | 49.8% |
| All top 1M origins | 747,521 | 46.6% |
| HubSpot CMS Hub | 704 | 45.2% |
| Storyblok | 882 | 44.4% |
| Sanity | 1,043 | 35.3% |
| Adobe Experience Manager | 4,542 | 33.2% |
| Gatsby | 944 | 28.9% |
| Contentful | 2,259 | 28.0% |
| Contentstack | 471 | 27.8% |
| Next.js | 39,764 | 25.5% |
| Nuxt.js | 11,470 | 20.7% |
Source: HTTP Archive Core Web Vitals API, September 2026 dataset, Top 1M, all geographies
These are base rates, not causes. The Next.js and Nuxt figures include logged-in applications, and a slow site on a fast platform is common. On an HR tech site, chat widgets, consent banners, review badges and demo schedulers usually decide the result. Our HR Tech Website Speed and Core Web Vitals Statistics 2026 post reads 49 vendor sites on real-user data, and our website speed statistics post covers what moves these numbers.
Who edits the site matters more than the logo on it
Webflow's 2026 State of the Website survey, run with Vanson Bourne in June and July 2025, asked 1,000 director-level marketing and technical leaders in the US, Canada and the UK at organisations with at least 50 employees. HR is not one of its listed industries, so treat it as a cross-industry proxy, and as a vendor survey.
It found 93% of marketing leaders at least somewhat reliant on developers, agencies or outside expertise to change the website, and 96% of technical leaders pulled into work non-technical staff should handle, rising to 100% for teams on headless CMSs. Only 34% were completely satisfied with their website, and 92% said update requests are growing in size and complexity. That matters in HR tech, where 33 of our 102 sample sites run a framework or a headless CMS.
What this means for an HR tech website build
Most HR tech vendors run either a packaged CMS that marketing can edit or a headless CMS behind code, and the split follows company age and the number of countries sold into more than product category. Before you choose or move platforms, test these five pages on the candidate, in this order.
1. The demo or pricing page. It is the page that earns the money. Check that the form posts to your CRM, whether that is HubSpot, Marketo or Salesforce.
2. The integrations directory. HRIS, payroll and ATS buyers check whether you connect to their stack. It is a CMS collection with filters, and it grows every quarter.
3. One country or compliance page. Payroll and EOR vendors publish guides per country. Build one in a second language and check the hreflang output and the locale limit.
4. A template or glossary page. Job description templates and HR glossaries are large SEO collections. Our post on Webflow CMS limits lists the item caps to check against.
5. A post marketing writes weekly. Time how long an editor takes to publish without a developer.
We build marketing sites in Webflow and applications in Next.js. As white-label partner to Web Tonic we built more than 20 Webflow sites in twelve months at two to three weeks each, and the largest CMS held over 1,200 items. We quote each build per project. Our marketing websites service page explains how we scope an HR tech site.
