WordPress held 58.3% of the websites whose content management system can be identified on 28 October 2026, down from 60.7% on 1 October 2025, according to W3Techs. Over the same twelve months Shopify rose from 6.8% to 7.9% and Wix from 5.7% to 6.2%. The single biggest movement, though, was not between two CMSs: the share of all websites running no detectable CMS rose from 28.6% to 32.1%.
This page sets the three main trackers side by side, W3Techs, the HTTP Archive and Wappalyzer, explains why they disagree, and adds our own check of what 768 Y Combinator B2B companies run on their homepages. We build marketing sites in Webflow and applications in Next.js, so both of those names carry our bias; the numbers are the publishers' or our raw counts, filed with the date.
Twelve months of CMS share: the winners and losers
W3Techs reports two numbers for every system: its share of all websites in its sample, and its share of the sites where it can identify a CMS. The second is what most people mean by market share. The monthly reports go back exactly a year, which gives a clean October to October comparison.
| CMS | Share of known-CMS sites, Oct 2025 | Share of known-CMS sites, Oct 2026 | Change, points | Share of all websites, Oct 2026 |
|---|---|---|---|---|
| WordPress | 60.7% | 58.3% | Down 2.4 | 39.5% |
| Shopify | 6.8% | 7.9% | Up 1.1 | 5.3% |
| Wix | 5.7% | 6.2% | Up 0.5 | 4.2% |
| Squarespace | 3.4% | 3.6% | Up 0.2 | 2.4% |
| Joomla | 2.0% | 1.6% | Down 0.4 | 1.1% |
| Tilda | 1.1% | 1.2% | Up 0.1 | 0.8% |
| Webflow | 1.2% | 1.2% | Flat | 0.8% |
| Duda | 1.0% | 1.1% | Up 0.1 | 0.7% |
| Drupal | 1.1% | 0.9% | Down 0.2 | 0.6% |
| Adobe Systems | 1.0% | 0.9% | Down 0.1 | 0.6% |
| No detectable CMS | Not applicable | Not applicable | Up 3.5, share of all sites | 32.1% |
Source: W3Techs, monthly usage and market share trends for content management systems, read 28 October 2026
The pattern is consistent month by month. WordPress's share of known-CMS sites fell in every reading of the year, and Shopify's rose in nearly every one. The hosted builders gained slowly; the older open-source systems, Joomla and Drupal, kept the decline they have been on for a decade. Webflow held 1.2% all year, while its share of all websites eased from 0.9% to 0.8% as the no-CMS group grew.
Our CMS migration statistics post covers the longer 2015 to 2026 history and what switching costs. This page stays with the latest twelve months and with who is gaining.
The new names. W3Techs now lists systems that barely existed as website platforms two years ago. On 28 October 2026 it shows Lovable on 0.3% of all websites, Astro and Framer on 0.2% each and v0 on 0.1%. Lovable alone now sits above Framer and HubSpot CMS, which are on 0.2% each. W3Techs does not say why the no-CMS group grew by 3.5 points. Our reading is that many new sites are generated by AI app builders and coding assistants as framework code, which a CMS detector either files under a new name or cannot classify at all. That is an inference, not a W3Techs finding.
The crawl data: frameworks grow, WordPress shrinks faster than the web
The HTTP Archive takes a different census. It detects technologies on every origin in the Chrome UX Report, which means every site with enough real Chrome traffic to be measured, and it counts frameworks such as Next.js and Astro alongside CMSs. That makes it the better source for the framework question.
| Platform | September 2025 | September 2026 | Change | Share of all origins, Sep 2026 |
|---|---|---|---|---|
| All origins | 9,235,862 | 8,739,300 | Down 5.4% | 100% |
| WordPress | 3,163,026 | 2,714,694 | Down 14.2% | 31.1% |
| Shopify | 403,200 | 452,270 | Up 12.2% | 5.2% |
| Next.js (framework) | 249,049 | 404,724 | Up 62.5% | 4.6% |
| Wix | 204,135 | 181,912 | Down 10.9% | 2.1% |
| Drupal | 111,998 | 94,414 | Down 15.7% | 1.1% |
| Squarespace | 101,277 | 92,778 | Down 8.4% | 1.1% |
| Joomla | 115,869 | 84,613 | Down 27.0% | 1.0% |
| Webflow | 64,890 | 60,687 | Down 6.5% | 0.7% |
| Astro (framework) | 17,783 | 49,450 | Up 178.1% | 0.6% |
| Framer | 8,848 | 11,646 | Up 31.6% | 0.1% |
| Sanity (headless) | 6,379 | 10,824 | Up 69.7% | 0.1% |
Source: HTTP Archive Core Web Vitals Technology Report, adoption by technology, mobile, all ranks, read through its public API on 28 October 2026
Because the whole measured set shrank by 5.4%, a platform has to fall by more than that to be losing ground. WordPress, Wix, Drupal, Joomla and Squarespace did. Webflow fell 6.5%, roughly in line with the crawl. Shopify was the only established platform to grow in absolute numbers. The fastest growth sits outside the CMS category: Next.js added more than 155,000 origins in a year, and Astro nearly tripled.
In the top million origins the same split is sharper. WordPress fell 20.7% there, from 139,419 to 110,545 origins, against a 4.0% fall in the measured set. Next.js rose 26.0% to 39,774 origins, Shopify 10.7% to 47,956 and Astro 104.6% to 3,087. Webflow fell 19.7% to 2,635, a larger drop than its all-ranks figure, which we have not seen explained.
Share by traffic rank: what bigger sites run
Overall share mostly reflects small sites, because there are far more of them. W3Techs' ranking breakdowns show which systems the busiest sites choose.
| CMS | All sites | Top 1,000,000 | Top 100,000 | Top 10,000 | Top 1,000 |
|---|---|---|---|---|---|
| WordPress | 58.3% | 48.1% | 50.4% | 50.6% | 50.2% |
| Shopify | 7.9% | 15.7% | 8.3% | 3.9% | 4.9% |
| Wix | 6.2% | 0.5% | 0.3% | 0.3% | 0.4% |
| Drupal | 0.9% | 3.7% | 6.3% | 6.9% | 4.0% |
| Webflow | 1.2% | 1.5% | 1.9% | 2.3% | 2.7% |
| HubSpot CMS | 0.2% | 1.1% | 1.6% | 1.1% | 1.3% |
Source: W3Techs ranking breakdowns for each CMS, 28 October 2026
Three readings matter for a company site. WordPress runs about half of every bracket above the long tail, so it remains the default at every size. Wix holds 6.2% of all CMS sites and under 1% of every ranked bracket, which marks it as a small-business platform. Shopify peaks in the top million, the band where established online shops sit, and fades higher up. Drupal, HubSpot CMS and Webflow all hold more share among bigger sites than overall, Drupal most of all. Our Webflow statistics page has Webflow's full rank and growth history.
The HTTP Archive's Web Almanac 2025, published in January 2026, found the same shape in its own crawl: WordPress at roughly 58% of CMS usage among the top 10,000 sites and Drupal at about 6% to 7%, far above its overall 1%.
Why the trackers disagree
Ask three trackers for Wix's market share and you get three answers, none of them wrong.
| Tracker and date | What it counts | WordPress | Wix | Squarespace |
|---|---|---|---|---|
| W3Techs, 28 Oct 2026 | Share of sites with a known CMS, one count per domain | 58.3% | 6.2% | 3.6% |
| HTTP Archive, Sep 2026 | Share of all Chrome-measured origins, mobile | 31.1% | 2.1% | 1.1% |
| Web Almanac 2025, Jan 2026 | Share of CMS-driven sites, mobile | 64.3% | 5.2% | Under 3% |
| Wappalyzer, Oct 2026 | Share of the sites it tracks in its CMS category | 41% | 16% | 10% |
Sources: W3Techs; HTTP Archive Technology Report; HTTP Archive Web Almanac 2025 CMS chapter; Wappalyzer CMS technology page
Denominator. The HTTP Archive divides by every origin, including the roughly half with no CMS, so its percentages are lower. W3Techs and the Web Almanac divide by sites with a CMS.
Category. Wappalyzer, a company that sells technology lead lists, files Shopify under ecommerce rather than CMS. With Shopify removed from the denominator, every remaining builder's share rises; Wappalyzer reports 5,000,000 WordPress sites and 1,900,000 Wix sites among 12,000,000 sites using CMS technologies.
Population. W3Techs filters its sample of more than 20 million sites for relevance and counts each domain once, so thousands of free Wix subdomains count as wix.com. Wappalyzer does not publish how it samples, but its far higher builder shares suggest an index with more small sites, which is where Wix and Squarespace are strongest.
For a market share figure in a report or board deck, name the tracker and the date. For a platform decision, the rank breakdown is more useful than any single share.
What B2B sites run: 768 Y Combinator homepages
No tracker reports CMS share by industry. Our B2B SaaS website CMS statistics post counted the Forbes Cloud 100, the mature end of the market. This check looks at two other cohorts: young B2B companies and the ones that have survived five years.
Method. On 28 October 2026 we took every company tagged B2B in Y Combinator's public directory, through the yc-oss mirror of it, and kept two groups with an Active status: the 2026 batches (Winter, Spring, Summer and Fall, 442 companies) and the 2020 and 2021 batches (354). We fetched each homepage with an ordinary browser request and read the HTML for platform fingerprints: Webflow's page attributes, Framer's asset host, WordPress's wp-content paths, Next.js build files, and similar markers for Astro, SvelteKit, Nuxt, Gatsby, HubSpot CMS and the hosted builders. Twenty-eight sites timed out or served a bot check and are left out, which leaves 434 and 334 homepages.
| Platform | 2026 batches | Share | 2020 and 2021 batches | Share |
|---|---|---|---|---|
| Next.js | 228 | 52.5% | 106 | 31.7% |
| Other code frameworks (Astro, SvelteKit, Vite, Nuxt, Gatsby) | 109 | 25.1% | 59 | 17.7% |
| Hand-coded or no fingerprint | 72 | 16.6% | 22 | 6.6% |
| Framer | 19 | 4.4% | 24 | 7.2% |
| Webflow | 5 | 1.2% | 89 | 26.6% |
| WordPress | 0 | 0% | 22 | 6.6% |
| HubSpot CMS, Wix, Squarespace, Lovable, Notion-based | 1 | 0.2% | 12 | 3.6% |
| Homepages read | 434 | 100% | 334 | 100% |
Source: Octo Agency check of Y Combinator B2B company homepages, 28 October 2026
The difference between the cohorts is the clearest platform shift in this page's data. In the companies founded around 2020, Webflow is the second most common homepage platform, at about one in four. In the 2026 batches it is five sites out of 434, and WordPress is absent. Nearly all of the new companies ship a homepage written in code, half of it in Next.js, and the hand-coded group has more than doubled its share.
What the count cannot tell you. A 2026 company's homepage is often weeks old and built by a founder, not a marketing team, so the comparison mixes platform choice with company stage. Some of the older Webflow sites may also have started on something else. Our reading, again an inference, is that AI coding assistants now produce a Next.js or Vite site faster than a founder can learn a visual builder, and that the move to a CMS comes later, when a marketing hire needs to publish without a developer. The older cohort supports that: 48 of the 334 older homepages load HubSpot's tracking or forms scripts and 17 load content from Sanity, against 1 and 2 of the 434 new ones.
What this means for choosing a CMS in 2026
Market share answers a narrow question: how many sites run a system. It says little about whether that system fits a 40-page B2B site with a marketing team of three. The data does support four practical points.
WordPress is shrinking but not leaving. It still runs about half of every ranked bracket. A WordPress site is not a liability because of share; it becomes one when its plugins and theme stop being maintained.
Shopify's growth is a commerce story. Its gains sit in the top million and in online shops, which tells a B2B services firm nothing about its own site.
Frameworks are taking the new sites. Next.js and Astro are growing faster than any CMS, especially among young software companies. A framework site still needs somewhere for editors to work, which is why headless CMSs such as Sanity are growing alongside.
Webflow is steady, and concentrated higher up. Flat at 1.2% overall, rising to 2.7% of the top 1,000, and far more common among B2B companies five years old than among new ones. That fits a tool chosen when a company hires marketers who need to edit pages themselves. Our Webflow vs WordPress comparison covers that decision for a B2B marketing site in detail.
If you are deciding whether to move, run the share data against your own constraints: who edits the site, how many templates it needs, and what has to integrate with it. Our marketing websites service page explains how we scope a migration or rebuild.
