Of 108 EdTech vendors we checked on 29 October 2026, 39 run their homepage on WordPress and 12 on Webflow. Only four run on HubSpot CMS. Across the whole web, W3Techs puts WordPress on 58.3% of sites with a known CMS and Webflow on 1.2%, so EdTech uses WordPress less than average and Webflow far more.
This page sets our check against W3Techs share by site rank, HTTP Archive field speed by platform, a count of what US universities run, and one vendor survey on who edits the website. It closes with the five pages to test first on an EdTech site. We build marketing sites in Webflow, so the bias is stated; the counts are what each site's own code shows.
What 108 EdTech vendors run their websites on
No one publishes a census of EdTech website platforms. W3Techs reports share by traffic rank, not by industry, so we built a sample.
Method. We listed 108 vendors across nine segments, from K-12 classroom tools to corporate learning and consumer language apps. It is a judgement sample, not a random one, and it leans towards US and European companies. On 29 October 2026 we fetched each homepage and its /blog path with an ordinary browser request and read the HTML and response headers for platform fingerprints: Webflow's page attributes and asset host, WordPress's wp-content paths, generator tags, framework build files and the asset hosts of headless CMSs. Four sites redirected to a new address and were counted there: Seesaw, Ocelot, Absorb LMS and WorkRamp, which now lands on a Confirm Learn:Up page. Eight homepages showed a captcha, returned a 403 or did not connect, and were not retried through a proxy.
| Platform | Homepages | Examples |
|---|---|---|
| WordPress | 39 | Kahoot!, PowerSchool, D2L, Moodle, Docebo, Thinkific |
| Headless CMS with a JavaScript framework | 14 | Handshake, Cornerstone, 360Learning, Coursera, Babbel, Infinite Campus |
| Custom build or the product app | 13 | Duolingo, IXL, Turnitin, Nearpod, Edpuzzle, Finalsite |
| Webflow | 12 | Newsela, MagicSchool, ClassLink, GoGuardian, Teachable, Kajabi |
| JavaScript framework, no CMS found | 10 | ClassDojo, BrainPOP, Securly, Preply, Brilliant, Codecademy |
| Enterprise CMS | 6 | McGraw Hill, Pluralsight, Savvas, Curriculum Associates, Instructure, Ellucian |
| HubSpot CMS | 4 | Boclips, Gaggle, itslearning, Modern Campus |
| Craft CMS or Squarespace | 2 | Skillsoft, Technolutions (Slate) |
| Blocked or unreachable | 8 | Quizlet, Padlet, Udemy, DataCamp, MasterClass, Skool, Skyward, Examity |
Source: Octo Agency check of 108 EdTech vendor homepages, 29 October 2026
The enterprise row splits evenly: Adobe Experience Manager (McGraw Hill, Pluralsight), Sitecore (Savvas, and Curriculum Associates behind a Next.js front end) and Drupal (Instructure, Ellucian). Behind the 14 headless sites, Sanity and Contentful serve four each, Prismic three, and Storyblok, Builder.io and a headless WordPress one each. Finalsite counts as custom here because it serves its homepage from the school CMS it sells.
The homepage is not the whole site. Nearpod, IXL, italki and Codecademy serve a non-WordPress homepage and a WordPress blog, and Unibuddy runs WordPress headless behind Next.js. Counted that way, 44 of the 108 vendors use WordPress somewhere. Outschool's blog runs on Webflow and brightwheel's on HubSpot CMS.
K-12 tools split, LMS and school operations run WordPress
The split by segment is sharper than the total.
| Segment (vendors) | WordPress | Webflow | Framework or headless | Custom or product app | Enterprise CMS | Other packaged CMS | Blocked |
|---|---|---|---|---|---|---|---|
| K-12 classroom tools (17) | 2 | 4 | 4 | 4 | 0 | 1 | 2 |
| K-12 curriculum and assessment (10) | 3 | 3 | 0 | 1 | 3 | 0 | 0 |
| School operations and safety (16) | 9 | 2 | 2 | 1 | 0 | 1 | 1 |
| Learning management systems (11) | 7 | 0 | 1 | 1 | 1 | 1 | 0 |
| Higher education software (12) | 6 | 0 | 3 | 0 | 1 | 2 | 0 |
| Assessment and integrity (6) | 3 | 0 | 0 | 2 | 0 | 0 | 1 |
| Corporate learning (14) | 7 | 1 | 3 | 1 | 1 | 1 | 0 |
| Course platforms (8) | 2 | 2 | 3 | 0 | 0 | 0 | 1 |
| Consumer, tutoring and language (14) | 0 | 0 | 8 | 3 | 0 | 0 | 3 |
| All (108) | 39 | 12 | 24 | 13 | 6 | 6 | 8 |
Source: Octo Agency check, 29 October 2026. Other packaged CMS covers HubSpot CMS, Craft CMS and Squarespace
K-12 classroom tools. This is the most mixed group. The AI-era teacher tools split between Webflow (MagicSchool, Brisk Teaching) and Next.js (SchoolAI, Curipod), while older classroom apps such as IXL, Edpuzzle and Gimkit serve the homepage straight from the product.
K-12 curriculum and assessment. The publishers run enterprise platforms: McGraw Hill on Adobe Experience Manager, Savvas and Curriculum Associates on Sitecore. The younger maths products, Formative, Prodigy and Zearn, run Webflow.
School operations and LMS. WordPress holds nine of 16 school operations vendors and seven of 11 LMS vendors, including PowerSchool, Clever, D2L, Moodle, Panopto and Kaltura. WP Engine's headers appear on 23 of the 39 WordPress homepages in the whole sample.
Consumer and language. Duolingo, Busuu, Preply and Brilliant treat the homepage as the first screen of the app. Their marketing teams publish through the product codebase or a headless CMS, not a page builder.
How EdTech compares with other sectors
We have run the same check on six other samples this autumn. EdTech sits closest to healthcare B2B: WordPress first, Webflow a long way behind.
| Sample | Homepages | WordPress | Webflow | Framework or headless | HubSpot CMS |
|---|---|---|---|---|---|
| EdTech vendors | 108 | 39 | 12 | 24 | 4 |
| Logistics vendors | 93 | 30 | 22 | 13 | 4 |
| Fintech vendors | 93 | 14 | 19 | 47 | 3 |
| Forbes Cloud 100 | 100 | 13 | 16 | 53 | 1 |
| Healthcare B2B vendors | 97 | 42 | 22 | 15 | 5 |
| Legal tech vendors | 80 | 20 | 21 | 17 | 3 |
| Manufacturers | 122 | 25 | 1 | 21 | 5 |
Source: Octo Agency homepage checks, 20 to 29 October 2026
Our Cloud 100 platform check explains the method in full. With samples near 100, read the counts as direction, not precise share.
Web-wide share against the EdTech count
W3Techs reports each CMS's share of the sites where it can identify one, by traffic rank. It counts a CMS found on any page, while we read homepages, so the comparison is rough.
| Platform | All sites with a known CMS | Top 1,000,000 | Top 10,000 | Top 1,000 | EdTech homepages, of 108 |
|---|---|---|---|---|---|
| WordPress | 58.3% | 48.1% | 50.6% | 49.1% | 39 |
| Webflow | 1.2% | 1.5% | 2.3% | 2.7% | 12 |
| Drupal | 0.9% | 3.7% | 6.9% | 4.0% | 2 |
| HubSpot CMS | 0.2% | 1.1% | 1.1% | 1.3% | 4 |
Sources: W3Techs content management overview and ranking breakdowns, 29 October 2026; Octo Agency check, 29 October 2026
Webflow runs 11% of our sample, about five times its share of the top 10,000. WordPress runs 36%, below its share at every rank. Our Webflow vs WordPress comparison covers what each costs to run.
What the buyers run. Vendors that sell to universities sit on a different stack from their customers. The Drop Times, a Drupal community publication, checked 198 QS-ranked US universities in August 2024 and found Drupal on 70 homepages (35.4%), WordPress on 36 (18.2%) and Omni CMS on 20, with no CMS detected on 49. Only two vendors in our sample, Instructure and Ellucian, run Drupal. The source is two years old and close to the Drupal project, so treat it as a proxy.
HubSpot runs the CRM less often here
HubSpot tracking or form scripts appear in the homepage HTML of 25 of the 100 readable vendors: 16 on WordPress, four on headless builds, three on HubSpot CMS and one each on Webflow and a custom build. Marketo's scripts appear on 14, including Instructure, McGraw Hill, Ellucian, Handshake and Panopto, and Salesforce's Pardot on five. All three are floors, because scripts loaded through a tag manager do not show in the HTML.
A consent manager showed in the HTML of 55 readable homepages: OneTrust on 23, CookieYes on ten and Cookiebot on eight. Our EdTech Demo Request and Lead Form Statistics 2026 post covers what the forms behind those banners ask.
Language versions. 23 of the 100 readable homepages declare two or more hreflang alternates. McGraw Hill lists 63, Duolingo 34, Degreed 24, Kahoot! 18 and Busuu 17. Google's guidance says each language version must list itself and every other version, and that sitemaps or HTTP headers work as well as HTML, so sites that declare alternates elsewhere are missing from our count. Webflow's pricing page, read on 29 October 2026, lets its Localize add-on take up to three locales on Essential and ten on Advanced.
Field speed by platform in the top million
The HTTP Archive pairs Chrome's real-user data with technology detection. An origin passes when at least 75% of real visits are good on loading, responsiveness and layout stability.
| Platform | Origins measured | Pass rate |
|---|---|---|
| Drupal | 11,658 | 58.6% |
| WordPress | 110,537 | 50.1% |
| Webflow | 2,635 | 49.8% |
| All top 1M origins | 747,521 | 46.6% |
| HubSpot CMS Hub | 704 | 45.2% |
| Sanity | 1,043 | 35.3% |
| Sitecore | 1,732 | 34.5% |
| Adobe Experience Manager | 4,542 | 33.2% |
| Contentful | 2,259 | 28.0% |
| Next.js | 39,764 | 25.5% |
Source: HTTP Archive Core Web Vitals API, September 2026 dataset, Top 1M, all geographies
These are base rates, not causes. The Next.js figure includes logged-in applications, which matters in a sector where 13 homepages are the product app. On an EdTech site, video embeds, chat, scheduling widgets and district logo walls usually decide the result. Our website speed statistics post covers what moves these numbers.
Who edits the site matters more than the logo on it
Webflow's 2026 State of the Website survey, run by Vanson Bourne in June and July 2025, asked 1,000 director-level marketing and technical leaders in the US, Canada and the UK. Education is not one of its listed industries, so treat it as a cross-industry proxy, and as a vendor survey.
It found 93% of marketing leaders at least somewhat reliant on developers, agencies or outside expertise to change the website, and 96% of technical leaders pulled into work non-technical staff should handle, rising to 100% for teams on headless CMSs. Only 34% were completely satisfied with their website, and 92% said update requests are growing in size and complexity. With 24 of our 108 vendors on a framework or headless build, that headless figure is the one to weigh before a rebuild.
What this means for an EdTech website build
Most EdTech vendors that sell to schools, districts and employers run a packaged CMS that marketing can edit. The ones that do not are mostly consumer apps whose homepage is the product. Before you choose or move platforms, test these five pages on the candidate, in this order.
1. The district or enterprise demo form. It is the page that earns the money. Check that it posts to your CRM, whether that is HubSpot, Marketo or Salesforce.
2. Standards and curriculum pages. State standards, course and subject pages are CMS collections that grow fast. Our post on Webflow CMS limits lists the caps.
3. The privacy and trust page. District buyers check student data policies before they book a call. Build it as an editable page, not a PDF.
4. One localised page. With 23 of 100 homepages declaring language alternates, build one page in a second language and check the hreflang output.
5. A post marketing writes weekly, timed to the school year. Time how long an editor takes to publish a back-to-school update without a developer.
We build marketing sites in Webflow and applications in Next.js. As white-label partner to Web Tonic we built more than 20 Webflow sites in twelve months at two to three weeks each, and the largest CMS held over 1,200 items. We quote each build per project. Our marketing websites service page explains how we scope an EdTech site.
