The median professional services firm in our count lists 3,289 English marketing URLs, and on a typical site 85% of them are insights, people bios and project pages rather than service pages. By page count, all 25 firms we read on 21 October 2026 sit in WebFX's largest redesign band, $36,000 to $75,000, a vendor figure from an agency that sells redesigns, against $3,000 to $24,000 for a site under 50 pages.
No trade body publishes a redesign benchmark for law, accounting, consulting or engineering firms. This page builds one from what we could check: the size and platform of 25 firm websites, the price floors of 50 agencies Clutch lists for law firms, the market bands from WebFX, Clutch, GoodFirms and PaperStreet, and the rules and review habits that add weeks.
Why there is no professional services redesign benchmark
Search for professional services website pricing and the results split in two. Law-firm and accountant website vendors publish packages for a practice site of 10 to 50 pages, starting at a few thousand dollars. General agency guides publish bands by page count. Neither describes the site a mid-sized or large firm actually runs: practice or service pages, hundreds of people bios, an office finder and a large publishing operation.
Our Legal Tech Website Redesign Cost and Timeline Statistics 2026 lists law-firm vendor packages in detail, and Website Redesign Cost in 2026 breaks a redesign into line items. This page adds what is specific to firms that sell expertise: how big their sites are, what they are built on, and where the weeks go.
How big professional services websites are
We read the public XML sitemaps of 25 firms on 21 October 2026, following each sitemap index to its child files. We counted unique URLs in the primary English edition, removed job-listing URLs, and classified each URL by its first path segment after any locale prefix. The platform was detected from each homepage's source code. Four further firms we chose, Fenwick, Armanino, Kearney and Crowe, blocked automated reads and are not included.
| Firm | Profession | Platform detected | English marketing URLs | Share in insights hub | People URLs | Project and case URLs | URLs in other editions |
|---|---|---|---|---|---|---|---|
| Cooley | Law | Sitecore | 18,182 | 64.5% | 5,745 | 0 | 0 |
| Clifford Chance | Law | Adobe Experience Manager | 13,013 | 72.9% | 3,472 | 0 | 0 |
| Thoughtworks | IT services | Adobe Experience Manager | 8,689 | 69.8% | 2,090 | 383 | 132,762 |
| RSM US | Accounting | Adobe Experience Manager | 8,436 | 84.4% | 544 | 0 | 0 |
| Kingsley Napley | Law | WordPress | 7,923 | 86.4% | 440 | 0 | 0 |
| BDO USA | Accounting | Kentico | 7,425 | 86.7% | 372 | 199 | 0 |
| Mishcon de Reya | Law | Not identified | 7,038 | 65.3% | 845 | 2 | 310 |
| Irwin Mitchell | Law | Sitecore, Next.js | 5,548 | 64.8% | 1,013 | 205 | 0 |
| Gensler | Architecture | Not identified | 4,813 | 26.4% | 615 | 2,212 | 0 |
| Withers | Law | Kentico | 4,720 | 78.3% | 750 | 178 | 16 |
| AECOM | Engineering | WordPress | 4,551 | 35.4% | 35 | 1,516 | 89 |
| Moore Kingston Smith | Accounting | WordPress | 3,315 | 66.2% | 359 | 175 | 0 |
| PA Consulting | Consulting | Not identified | 3,289 | 81.4% | 2 | 301 | 0 |
| Buro Happold | Engineering | WordPress | 3,157 | 43.0% | 595 | 964 | 6 |
| Arup | Engineering | Optimizely | 3,119 | 39.6% | 2 | 1,128 | 8 |
| Grant Thornton (US) | Accounting | Adobe Experience Manager | 2,940 | 73.2% | 528 | 0 | 0 |
| Robert Half | Recruitment | Adobe Experience Manager | 2,282 | 73.4% | 1 | 0 | 133,535 |
| Capco | Consulting | Sitecore | 1,898 | 46.7% | 0 | 129 | 0 |
| West Monroe | Consulting | Next.js, Contentstack | 1,361 | 80.7% | 49 | 93 | 0 |
| Elixirr | Consulting | WordPress | 1,303 | 9.3% | 105 | 196 | 1,325 |
| Huron | Consulting | Sitecore, Next.js | 1,127 | 36.1% | 428 | 120 | 1,136 |
| Endava | IT services | Not identified | 1,072 | 56.8% | 15 | 157 | 0 |
| Saffery | Accounting | WordPress | 1,015 | 57.5% | 261 | 0 | 0 |
| Slalom | Consulting | Adobe Experience Manager | 724 | 50.7% | 28 | 169 | 8,425 |
| Hays (UK) | Recruitment | Not identified | 607 | 73.1% | 0 | 0 | 0 |
Source: Octo Agency count of public sitemaps and homepage source, 2026-10-21; raw file research/OB-0212-proservices-sitemaps-2026-10-21.tsv
The sample is large firms. We picked well-known names across six professions, so these are the upper end of the market. A 20-person practice with 40 pages sits in WebFX's small band, not here. The pattern still holds at the low end of our list: Saffery, the smallest accounting firm we read, has 1,015 URLs.
Most URLs are publishing. On the median site, 65% of English marketing URLs are articles, briefings, news or events. Add people and project pages and the median reaches 85%. Service and sector pages are a small share: the median firm has 122.
People pages are an inventory of their own. Law firms lead: the six we read have a median of 929 bio URLs. Each bio is one template fed by data, but each needs its photo, sectors, matters and contact details migrated and checked. Some firms, PA Consulting and Arup among them, keep people out of the sitemap, so the count is a floor.
Projects replace bios in the built environment. Gensler lists 2,212 project URLs, AECOM 1,516 and Arup 1,128.
Job listings can dwarf the site. Robert Half's US English edition carries 158,820 job-listing URLs and Hays 6,820, which we removed from the counts. They come from a feed, not a CMS, and belong in a separate scope.
Enterprise platforms dominate. Thirteen of 25 sites run Adobe Experience Manager, Sitecore, Kentico or Optimizely, six run WordPress, one runs Next.js over Contentstack and five gave no clear signature. A redesign on an enterprise platform can carry licence, hosting and specialist developer costs that a design quote does not show. We build marketing sites in Webflow, so read our platform comments with that bias in mind.
What the market data says a redesign costs
| Source | What it measures | Cost | Relevance |
|---|---|---|---|
| WebFX, vendor | Redesign, 1 to 50 pages | $3,000 to $24,000; $7,000 to $15,000 for a remodel or rebuild | Small practice |
| WebFX, vendor | Redesign, 50 to 150 pages | $24,000 to $40,000; $16,000 to $28,000 for a remodel | Mid-sized firm with few bios |
| WebFX, vendor | Redesign, 150 to 250+ pages | $36,000 to $75,000; $24,000 to $50,000 for a remodel | Every site in our count |
| WebFX, vendor | Copywriting, by the same three sizes | $2,000 to $4,000; $4,000 to $7,000; $6,000 to $10,000 | Practice and service pages |
| PaperStreet, vendor | Law-firm packages: Essentials, Plus, Custom, Enterprise | About $3,000 first year; from $9,500; $15,000 to above $25,000; from $40,000 | Law firms only |
| GoodFirms survey | Business website, 15+ pages with custom design; complex | $15,000 to $30,000; $30,000 to $50,000 | Closest general match |
| GoodFirms survey | Web portal, simple build | $10,000 to $30,000 | A client portal, priced separately |
| Clutch | Average web design project in verified reviews | $38,105; most a few thousand dollars | Mean skewed by large projects |
| Clutch | Average web development project in verified reviews | $66,499 | Includes application work |
Source: WebFX redesign pricing, updated 2026-05-27; PaperStreet custom design pricing, 2026; GoodFirms survey reported by Digital Information World, 2024-07-02; Clutch pricing guides, updated 2026-09-21
Read the rows by what is inside them. WebFX's large band is the right size match for a firm with hundreds of bios and a publishing hub, and its remodel column applies when the content stays and the templates change. PaperStreet's Enterprise tier, from $40,000, is the only one of its packages that overlaps it. A quote in the $3,000 to $10,000 range for a 3,000-URL firm site is pricing a theme, not a migration.
Client portals are a separate budget. Accounting and law firms often want document exchange or client login as part of a redesign. GoodFirms' respondents price even a simple portal at $10,000 to $30,000, which is application work and should be scoped on its own.
What agencies that list law-firm work charge
Clutch's "Top Web Design Companies for Law Firms" listing shows each agency's minimum project and hourly band. We recorded the first 50 firms on 21 October 2026. Clutch does not list professional services as one category, so we used its law-firm listing as the proxy.
| Minimum project | Firms | Hourly rate | Firms |
|---|---|---|---|
| $1,000+ | 14 | Under $25 | 2 |
| $5,000+ | 17 | $25 to $49 | 5 |
| $10,000+ | 10 | $50 to $99 | 10 |
| $25,000+ | 6 | $100 to $149 | 18 |
| $50,000+ | 2 | $150 to $199 | 8 |
| Not listed | 1 | $200 and above | 3 |
| Not listed | 4 |
Source: Clutch law-firm web design listing, ratings updated 2026-10-21; raw file research/OB-0212-clutch-law-firm-designers-2026-10-21.tsv
The listing is weighted to small-practice specialists: 31 of 50 will start at $5,000 or less, which matches the 10 to 50 page site a local firm needs. Eight set a floor of $25,000 or more, and those are the studios that bid for multi-office firms. Clutch's ordering includes sponsored placement and changes between visits, so treat this as a snapshot of who is visible, not a ranking. One listed agency, Web Tonic, is a client of ours; we work for it as a white-label partner.
How long a professional services redesign takes
| Scope | Timeline | Source |
|---|---|---|
| Business website, most firms surveyed | 2 to 12 weeks (88.3% of firms) | GoodFirms survey, 2024 |
| Business website, remaining firms | 12 to 24 weeks (11.7%) | GoodFirms survey, 2024 |
| Web design engagement, typical in reviews | 7 months | Clutch, 2026 |
| Web development engagement, typical in reviews | 9 months | Clutch, 2026 |
| Enterprise law firm, 100+ attorneys in 10 offices | 75 business days, about 15 weeks | PaperStreet, vendor |
| Enterprise law-firm sites in general | Six months to a year | PaperStreet, vendor |
| Our marketing-site process | 4 weeks | Octo Agency |
Source: GoodFirms survey reported by Digital Information World, 2024-07-02; Clutch, 2026-09-21; PaperStreet enterprise page, 2026; Octo Agency
Design and build are not what makes a firm's redesign long. Approval is. PaperStreet's enterprise page says it has worked with 10-person committees, and a partnership that signs off by consensus moves at the pace of its slowest partner. Bios add a second queue: every person wants to check their own page.
Regulated content. In England and Wales, the Solicitors Regulation Authority's Transparency Rules have required price and service information since 6 December 2018 for firms that advertise residential conveyancing, uncontested probate, summary motoring offences, immigration excluding asylum, employment tribunal claims, debt recovery up to £100,000 and business premises licensing. The pages must give a total cost or range, what is included, typical timescales and the experience of the people doing the work. In the SRA's 2019 sweep of 447 sites, 25% complied fully, 58% partly and 17% not at all. Withers' sitemap has nine price and service information URLs. A redesign that drops or buries them creates a compliance problem, so they need their own check.
Our figures sit at the short end. We run a four-week process for a marketing site, and in white-label work for Web Tonic we have built more than 20 Webflow sites in twelve months at two to three weeks each, the largest with a CMS of over 1,200 items. Those schedules assume content and approvals arrive on time. For a partnership, we would plan partner sign-off and bio review as named gates rather than squeezing them into the final week.
How often firms redesign, and what they can spend
Lifespan. Orbit Media's review of 50 top marketing brands found an average website lifespan of two years and one month; across 78 of its own clients' sites, the gap between major redesigns was six years and four months. Neither figure is specific to professional services, but a firm on the longer cycle meets a platform, a content hub and a people database that have grown for years, which is what the URL counts above show.
Budget. The 2025 to 2026 AAM Marketing Budget Benchmark Study, run by the Association for Accounting Marketing and Hinge with 87 firms and more than $16 billion in combined revenue, found high-growth firms spend 2.1% of revenue on marketing, excluding compensation, against 1% for the rest. For a firm with $20 million in revenue, that is $420,000 or $200,000 a year. A $40,000 redesign would take about 10% or 20% of one year's non-staff marketing budget; that is our arithmetic, not a figure from the study.
After launch. The GoodFirms survey puts SEO and marketing at 10% to 20% of the development budget each year. On a $40,000 redesign that is $4,000 to $8,000 a year.
Where a professional services redesign budget goes
Templates. Home, service or practice, sector, person, insight, event, office and contact. Each type is one template, however many pages use it.
Migration. The median firm in our count has about 1,700 insight items to move, redirect and check. A platform change adds work here, not in design.
People data. Bios, photos, sectors, languages and admissions, ideally pulled from the firm's own records rather than typed again. We would treat the people directory as a data project with its own owner.
Search and filtering. Find a person, find an insight by sector, find an office. On large sites these are the most used features and the most expensive to rebuild well.
Compliance pages. Price information, regulatory notices, privacy and accessibility statements, checked by the firm's own risk or compliance team.
What this means for a professional services redesign: a five-page test order
Budget from size, not averages. A firm with a few thousand URLs, hundreds of bios and an insights hub should expect agency quotes in WebFX's $36,000 to $75,000 band, or $24,000 to $50,000 if the content stays and the templates change, and more if the platform changes or a portal is in scope. Octo quotes per project and does not publish prices.
If the budget does not cover the whole site, redesign five templates first and compare each against its old version over the same weeks. Professional Services Website Conversion Rate Statistics 2026 has the conversion data and Professional Services Demo Request and Lead Form Statistics 2026 covers the enquiry form.
1. Person page. One template that hundreds of pages use, and the page a referred buyer checks first.
2. Service or practice page. Where search traffic lands and where the firm explains what it does and for whom.
3. Contact and consultation page. Phone and form side by side, with who replies and when.
4. Insight article. The template behind most of the site's URLs; a cleaner one lifts every migrated item at once.
5. Homepage. Last, because it is the page most likely to stall in committee.
Migrate the insights hub, people records and any editions in a second phase, with every redirect mapped before launch. Our marketing websites service page explains how we scope a firm's site.
