Waqas Qazi case study

A senior colorist with a million-plus following had the audience but no system to convert it. We built the funnel, checkout, and automation stack behind four course launches — the last one did $80,000 in 72 hours.

ENGAGEMENT
Funnel & automation build
TIMELINE
6 months across 4 launches
STACK
Webflow, ThriveCart, Tally, Zapier, ConvertKit
RESULT
$80K in the first 72 hours
Course LaunchWebflowThriveCartFunnel Build
Waqas Qazi
Introduction

A senior colorist with a million-plus following had the audience but no system to convert it. We built the funnel, checkout, and automation stack behind four course launches — the last one did $80,000 in 72 hours.

Background

Waqas Qazi is a senior colorist and educator with over a million followers online. He's worked with Universal Studios, Prime Video, Adidas, and T-Series, and built one of the most followed color grading communities on the internet. Beyond client work, he runs courses, toolkits, and mentorship programs for colorists — from complete beginners to those landing Fortune 500 collaborations.

The audience was there. The systems to monetize it weren’t.

Waqas Qazi — Background
Challenge

Having an audience is not the same as having a business that converts. Qazi had the reach. What he was missing was everything that happens after someone clicks: the landing page that holds attention, the checkout flow that doesn't leak, the automation that follows up when someone abandons a cart and brings them back.

None of that existed in any real form when we started. We had to build it from scratch, and fast.

Solution
  • Landing & opt-in pages in Webflow
  • Checkout flows in ThriveCart
  • Lead capture through Tally forms
  • Automations running through Zapier
  • Email sequences in ConvertKit

We built the full post-click system. Landing pages and opt-in pages in Webflow, checkout flows in ThriveCart, lead capture through Tally forms, automations running through Zapier, and all email sequences in ConvertKit.

Four courses and mentorships over six months. Each one built cleaner than the last because we understood the system better every time.

The biggest test was QazVerse — his most ambitious product to date, bundling his entire ecosystem of courses, plugins, and tools into one. We had a few days to get everything live. It was close. We hit the deadline, the automations ran, the checkout held.

Then the campaign went live.

Waqas Qazi — Solution
Outcome

$80,000 in the first 72 hours. Four course launches total. A backend that now runs without him having to think about it.

Each launch got bigger. Not because we changed the approach, but because the system kept getting tighter. Better logic, cleaner flows, fewer drop-offs. By the time QazVerse launched, everything was dialed in.

Waqas Qazi — Outcome
Conclusion

Qazi didn't need more content or a bigger ad budget. He needed a backend that could handle what his audience was already ready to do.

If you're a creator or coach sitting on an audience but not converting it, that's the work we do. Build the system once, run it every launch.

$80K
Revenue in 72 hours
4
Course launches
6 mo
Engagement length

Creating Conversion Rate Driven Websites

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